Aurora's advertising campaigns
CablePI
This campaign aims to highlight the issues and dangers of a broken neutral in the home, as well as drawing attention to the CablePI device which has been distributed free for Tasmanian homes.
It consists of 10, 15 and 30-second televisions ads (which you can view below), as well as press ads.
View more information about CablePI.
Look Up Look Out
The ‘LULO’ campaign aims to highlight the dangers of working near Aurora’s poles and wires. It is particularly relevant to plant operators using equipment in close proximity to powerlines.
This campaign (which you can view below) consists of five 15-second animated television ads, as well as a number of press ads.
View more information about Look Up Look Out.
Safe growing near powerlines
Trees and powerlines don’t mix! This advertising campaign illustrates what happens when untended trees are allowed to grow too close to power poles and lines.
View more information about safe growing.
Planned powerline upgrades
We run regular press ads that are designed to inform our customers of when power outages will occur as we conduct planned maintenance on our powerline network.
View an example of our press ads (PDF 470 Kb)